About Handuraw Pizza

Share a slice, share a story!

Handuraw Pizza traces its roots back to 2004, as the “Handuraw Events Café”, located in COACO Building (now The Persimmon), along M.J. Cuenco Avenue, Mabolo, Cebu City, Philippines. Handuraw is owned and managed by Kasidlakan Incorporated, a company of the Pestaño-Smith family that envisions Handuraw Pizza as a Filipino pizza restaurant that would foster a strong sense of friendship and community brought out by great food, artistic and homey ambiance, positive energies and unhurried, joyful conversations.

Handuraw is pronounced as han-doo-rau and was coined by the family’s matriarch Becky Pestaño Smith as a result of looking for an old Cebuano word that would embody vision, and creativity. It is the Cebuano word for “the power to imagine.”

Handuraw Mabolo as it was called, was born out of the desire to create a separate venue from its then sister-company Kahayag Café that catered to local acoustic acts.  Located just behind Kahayag, Handuraw catered to full bands and other musical genres. Aside from its main events and dining area, it also had an internet café, a jamming room studio where bands could book their practice sessions, and a karaoke room. Through the efforts of our marketing director, Zarah Smith, Handuraw Mabolo served as a one-of-a-kind watering hole for established and upcoming Cebuano talents.

Alongside the growth of the Events Café was the development of our own line of thin-crust pizzas. Pizza became the food of choice for us when research indicated that pizza had become a universal comfort food, craved for by people all over the world with each country putting their own stamp to its identity. It was also learned that the dining experience of eating pizzas (regardless of pizza size and diners’ age and interests) is generally a communal or group experience, and serves to foster friendship and camaraderie.

In 2007, Handuraw Pizza opened in an old house along Gorordo Avenue. The Gorordo branch continues the Events Café concept catering to local music acts every night of the week from live piano afternoons, acoustic band nights, open-mic Tuesdays, Artist-of-the-Month features, 60’s Nights, and local bands on weekends. Its second floor also caters to functions and has been the venue for free movie showings, gay pride gatherings, and senior citizen nights. Starting in November 2014, the branch hosts the Saturdays Cebu Farmers’ Market where local, fresh and organically grown & produced fruits, vegetables & products from local farmers in Cebu can be purchased.

In 2012, we opened a branch in JY Square, Cebu City catering primarily to the BPO community.  And in 2013, Kasidlakan Inc. opened another branch in Kasambagan, Cebu City. View current list of branches here.

Handuraw Pizza also prides itself for being one of the first local business establishments to showcase music videos of local artists in our TV screens. We also have a “good neighbor policy” that gives preferential discounts to neighboring schools and universities in the vicinity of our branches.

We are committed to becoming the leading Cebuano pizza chain in the country, serving more than just the best-tasting thin-crust pizzas in a venue supportive of local music and the arts. Come dine with us at any of our branches nearest you and share a slice, share a story with Handuraw Pizza!